By Clare Carlile, Adam Barnett and Phoebe Cooke - DeSmog, February 8, 2024
Producers say ‘No Farmers, No Food’ is a populist initiative that serves to “whip up indignation and anger”.
Producers say ‘No Farmers, No Food’ is a populist initiative that serves to “whip up indignation and anger”.
A network of climate science deniers has been accused of “hijacking” rural concerns over a new social media campaign “to save the farming industry”.
‘No Farmers, No Food’ has gained over 50,000 followers on X in the fortnight since its launch, which was framed as a response to the widespread farmers’ protests sweeping across Europe.
The campaign, which started in the UK, has rapidly won support from a number of international pundits, from Canadian climate science denier Jordan Peterson, to Fox News contributor and host Tomi Lahren, who has called climate change a “hoax”. Populist politicians in the UK and elsewhere have also declared their support.
Conspiracy theorists have jumped to support the social media account, which has boosted false claims about people being forced by the World Economic Forum to “eat bugs”.
The campaign has expressed scepticism around climate targets, claiming that “Farming is being sacrificed on the altar of net zero.”
Sporting a distinctive black and yellow tractor logo, the campaign’s hashtag trended on X a week after its launch on 23 January. Its founder James Melville told DeSmog that the campaign, which claims to represent the voices of farmers, plans to target national and local legislation on issues like pricing and food security as well as “aspects of net zero”.
James Melville is a PR consultant who has appeared as an anti-lockdown campaigner on right-wing broadcaster TalkTV and a farming commentator on GB News. A former journalist who grew up on a livestock and arable farm, he said he started the campaign to put “pressure on governments to help farmers … and shape the messages that will build public support”.
“I think it’s time for a national debate on climate and net zero,” Melville told DeSmog. The campaign is due to launch a new mission statement in the coming days.
Scientific consensus on human-caused climate change is equivalent to that on evolution.
The UK’s legally binding target to cut greenhouse gas emissions to net zero by 2050 is part of an international effort to limit global warming to 1.5 C. Food production accounts for around a quarter of global emissions.
But while Melville’s campaign claims to speak for farmers, arable and livestock farmer Joe Stanley says the initiative does not represent his industry.
“There is massive discontent in the farming community,” he said. “But this does not seem to be a farmer-generated movement.”
“Populism whips up indignation and anger,” Stanley added. “That is what ‘No Farmers, No Food’ is doing, clearly with the hope of creating a wider movement as we’ve seen in Ireland and Holland.”
Journalist Peter Geoghegan, author of ‘Democracy for Sale: Dark Money and Dirty Politics’, said that ‘No Farmers, No Food’ had “all the hallmarks of a classic astroturf campaign” – a supposedly ‘grassroots’ campaign that provides a front for political or commercial interests.
“As we can see here you don’t need any grassroots support to be able to push an agenda straight into the media and the political system,” he said.
James Melville denied that the campaign was a front for political interests, adding that ‘No Farmers, No Food’ was “non-partisan”. “I welcome all sides of the debate,” he said.