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Barry Eidlin & Paul Prescod on Labor’s Moment Today

UAW Begins Largest Union Campaign in Modern History

Auto Workers Direct Momentum Toward Organizing Plants Across the U.S.

By Luis Feliz Leon - Labor Notes, November 30, 2023

“The company knows that Toyota workers are watching,” said Auto Workers President Shawn Fain on November 3. “And when the time comes, Toyota workers and all non-union auto workers are going to be ready to stand up.”

That time has come—yesterday the UAW announced its plan, already in motion, to organize the whole auto sector. “Workers across the country, from the West to the Midwest and especially in the South, are reaching out to join our movement and to join the UAW,” said Fain in a new video.

The union says thousands of workers have reached out asking for support in unionizing their auto plants. They’ve scoured the old websites from previous union drives and filled out forms to be put in touch with an organizer.

“To all the auto workers out there working without the benefits of a union: Now it’s your turn,” he said, inviting auto workers to join the organizing push and telling them where they can electronically sign union cards, at UAW.org/join.

Thousands of non-union auto workers are already organizing across the 10 foreign-owned transplants, including Toyota, Hyundai, and Mercedes, as well as in the electric vehicle sector at Tesla, Rivian, and Lucid. Overall, the organizing drive will cover 150,000 workers—roughly the same number of workers covered under the Big 3 contracts—across 13 automakers.

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