John Zerzan

By Antifascist Front - Antifascist News, March 4, 2016

Authors' Note: Before we get started, we want to unequivacably say that we do not think that AdBusters is a fascist or fascist allied publication.  We enjoy a great deal of what they publish, support their project, and will continue to re-post articles, videos, and art from them.  Instead, AdBusters is just an example where the left creates open points that fascists can infiltrate.

The conventional political spectrum often betrays the actual process for radicalization that takes places on what we call the “far-right.”  The term far-right is often negated by comparative fascist studies scholars because it lacks clear boundaries.  Is it right populism?  Was Hitler on the far-right, or Ron Paul?  What we generally mean is anything that is within the fascism spectrum, from racialist to masculanist to other forms of militant right-wing politics.  The defining feature of fascism is that it adopts many aspects of the left, while maintaining the values of the far-right.  This means it may critique capitalism, argue for protection of the environment, and be anti-war, yet do it for reasons that are racialized, based on hierarchy, and opposed to democracy and equality.  It is because of this that they have found easy entry points into the left, often using a lack of ideological coherence or the willingness to be open to conflicting views if they share some political affinity.

Fascist infiltration in left spaces is reported reasonably often, from participation in Palestinian support work inspired by their anti-Semitism to points when the American Freedom Party or National Socialist Movement will join actions against the TPP.  When we get to vaguer left spaces, where analysis is growing and reshaping, this can be the perfect place to slide in and create doubt and complicate the analysis.

AdBusters has been a left institution for a couple of decades now.  Coming out of the “Culture Jamming” period of the 1990s, it was really founded on anti-globalization principles that were critical of global capitalism because of the way it destroys human interactions, replaces consciousness with vapid branding, and generally destroys the earth, communities, and free thinking through compulsive consumerism.  This type of analysis has become less and less popular since the 2008 financial crisis, largely because it is a critique of the excesses of capitalism.  Today, many people would love to have access to that kind of suburban wasteland, but as poverty and the inability to join the working middle class grows, the focus on capitalism’s effects at creating “boredom” and general affluence is less central.  That being said, they have continued to be an incredibly relevant publication, and they were the rhetorical beginning of Occupy Wallstreet, even if they did not do any real organizing work.

While they are often criticized for using the same flashy style as the media organizations they critique, they have used a beautiful design model to subvert conventional communication.  They also attempt to go beyond the analysis of the left at many points and forgo conventional political essays in favor of appeals that are often more emotional, narrative, and experimental.

Within this model, a clear political line is lacking, and they likely support having a diversity of voices.  Inside of that model, however, there has been a lacking of discernment for how some voices have become present.  Part of this comes from the willingness to include voices that would be controversial, even on the radical left, and part of it comes from a lack of understanding among the editors of what fascist crossover politics actually look like.