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The Auto Workers Go All In

By Harold Meyerson - The American Prospect, February 26, 2024

In an event that’s way more groundbreaking than it should be, the United Auto Workers announced last week that it is committing $40 million to organize the workers in the nation’s non-union auto and battery factories: “particularly,” the announcement said, “in the South.”

A union appropriating that level of funding for on-the-ground organizing isn’t something we’ve seen very much, if at all, in recent decades—at least, not in industries where management views their workers as replaceable, which is how management commonly views most workers in manufacturing, retail, transportation, food services, and the like. In the playbook of American business, replaceable workers can be fired for participating in or just supporting an organizing campaign, and even though such firings are illegal, the penalties for violating that law have long been negligible. In going all in to organize the nation’s Volkswagen, Honda, Toyota, Mercedes, Tesla, and other factories, the UAW executive board had three good reasons to think their union could overcome what has been this most daunting of obstacles.

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