Coalition of Immokalee Workers

Farmworker leaders from the CIW (Nely Rodriguez, speaking, and Lupe Gonzalo, to her immediate left)  join plant nursery workers with WeCount! at a press conference on the Planting Justice initiative earlier this year.

Sixteen years ago, the Fair Food Program ushered in a new day for farmworkers in the United States, replacing generations of poverty and powerlessness with a groundbreaking system built to guarantee fundamental human rights in the fields.  The Program’s unique standards include protections against wage theft, sexual harassment, retaliation, modern-day slavery, and — as of just over two years ago — protections the Washington Post called “America’s strongest workplace heat rules“. Today, the Presidential Medal-winning FFP has become a beacon of hope far beyond the fields where it began, demonstrating to workers around the world that even the most deeply rooted abuses can be overcome when workers themselves are empowered to monitor and enforce their own rights.

In recent years, workers and human rights advocates from industries across the U.S. and around the world have traveled to CIW’s headquarters in Immokalee to learn firsthand about the Worker-driven Social Responsibility (WSR) model based on the Fair Food Program — and explore how they can adapt that model to confront abuses in their own workplaces. Among them have been members of WeCount!, a worker-based human rights organization from Homestead, Florida, whose members have long marched alongside the CIW in the Campaign for Fair Food and participated in multiple worker-to-worker exchanges in Immokalee, learning directly from workers on FFP farms how worker-led monitoring and binding market commitments have transformed life in the fields.

Over the past several years, that longstanding solidarity has grown into a deeper collaboration between WeCount!, the CIW, and the Fair Food Standards Council to adapt the lessons of the FFP to another corner of Florida agriculture: the sprawling plant nursery industry. As that partnership has developed, nursery workers have taken the lead in shaping Planting Justice — Sembrando Justicia — a new WSR initiative designed to put workers themselves at the center of monitoring and enforcing their rights, backed by the same binding commitments from the corporations with the power to change conditions on the ground as are found in the FFP. Today, workers are calling on Costa Farms, one of the nation’s largest growers of houseplants, to become the initiative’s first corporate partner.

A powerful new feature article from Grist shines a national spotlight on the latest chapter in that collaboration — and on an industry where the beautiful plants lining floors in Home Depot, Lowe’s, Whole Foods, Walmart and Costco stores across America can conceal a far harsher reality for the workers who grow them. Nursery workers describe extreme heat, inadequate access to clean water, a lack of shade and rest breaks, pesticide exposure, and other dangerous conditions, even as traditional avenues for securing protections have narrowed. But the story is also one of exciting possibility: Drawing on years of organizing and the proven lessons of the Fair Food Program, workers are building a path to safeguarding their dignity in the workplace.

Check out excerpts from Grist’s powerful feature below, and click here to read the full article.

America’s houseplants come at a steep price for greenhouse workers The people who grow houseplants aren’t often thought of as agricultural workers, but they face many of the same hardships — especially in extreme heat.

…Since 2021, WeCount has been advocating on behalf of outdoor workers who lack meaningful protections from extreme heat. Based in South Florida, WeCount previously campaigned for a municipal heat standard in Miami-Dade County, where deaths from heat exposure are estimated to spike by 60% (opens in new tab) during extremely hot periods. But those efforts were cut short in 2024, when industry groups complained(opens in new tab) and Florida Governor Ron DeSantis passed a law preempting local governments from enacting their own heat standards. (DeSantis said such regulations could cause “a lot of problems.”(opens in new tab)

Planting Justice, WeCount’s new campaign to protect outdoor workers across the South, aims to bring corporations like Costa Farms to the table and create consumer awareness around where their plants come from — and the human cost of growing them.

This model of mobilizing for stronger workplace protections is known as worker-driven social responsibility. WeCount’s campaign is heavily inspired by the Fair Food Program, which farmworkers have successfully used for years to boost their labor conditions and is considered the highest standard of labor protections for farmworkers in the U.S. The Fair Food Program, launched in 2011 by the Coalition of Immokalee Workers, has proven effective as a framework for workers to continually surface and address their needs. For example, while access to drinking water is one of the core tenets of the program, this year, workers won the right to electrolyte beverages or supplements year round.

CIW staff provide an on-the-clock, worker-to-worker education session as part of the FFP, on Rancho Durazno

“We know that every year this crisis is getting worse,” said Londoño, referring to how summer temperatures climb year to year, driven by human-caused climate change. “But increasingly, legislative avenues are more and more limited.”

Heat is the deadliest form of extreme weather(opens in new tab). In the U.S., official counts of deaths from extreme heat exposure vastly underreport the scope of the problem(opens in new tab), as a two-year investigation by Boston University and NPR recently demonstrated. For years, labor advocates and community groups have pushed for the creation of a federal heat standard — a set of guidelines that would apply to employers across the country designed to reduce workers’ risk of heat illness. While the Occupational Safety and Health Administration — or OSHA,  the nation’s workplace regulator — seemed to be making progress toward such a rule under the Biden administration, those efforts have since stalled out. Meanwhile, agricultural workers, a category that includes plant nursery workers who handle the greenery directly, are excluded from federal collective bargaining protections under the National Labor Relations Act. And yet, agricultural workers are also more than 35 times more likely(opens in new tab) to die from heat-related complaints than workers in other industries.

The goal of the Planting Justice campaign is for Costa Farms to sign onto a code of conduct developed by workers. The agreement outlines relatively straightforward demands: educating workers and supervisors on the signs of heat illness; providing access to shade, water, and rest breaks; and creating systems for monitoring and responding to heat stress.

Organizers believe the agreement would help directly address issues that workers themselves see on the job. For example, while Costa Farms reports that the company provides access to hydration stations on very hot days, workers industry-wide have reported water with a strong chemical smell, as well as seeing mold in water coolers, said Londoño.

Alejandro Gonzalez, a plant nursery worker originally from Guatemala, told a Florida rally that the summer days have topped 110 degrees Fahrenheit on occasion. “They don’t give us cold or clean water,” Gonzalez said emphatically, in Spanish. “They don’t provide any breaks or shade.”

Eighty-six percent of nursery workers who responded to a survey by WeCount(opens in new tab) reported dangerous incidents on the job, stemming from heat illness, pesticide exposure, and workplace accidents. Over two-thirds reported being entirely denied breaks and days off. The visa conditions of many houseplant workers — dependent on H2-A or other visas, or entirely undocumented — leave them with few rights to recourse, often entirely dependent on their employers for housing, and unable to rely on much of federal labor law for support should they speak out.

Stay tuned for more exciting updates about new WSR initiatives!