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Your Personal Consumption Choices Can’t Save the Planet: We Have to Confront Capitalism

By Kate Aronoff - In These Times, July 18, 2017

New York Magazine’s latest 7,000-word cover story about climate change freaked a lot of people out. Like the reality of climate change itself, the story is depressing. Author David Wallace-Wells—collating several academic papers and interviews with climate scientists—meticulously lays out the possibility of melting ice caps releasing literal plagues, our air becoming unbreathable and geopolitics devolving into endless war. 

The response among climate wonks took a few different forms. Climate writer and meteorologist Eric Holthaus pointed out a series of factual errors in the piece on Twitter, and The Atlantic’s Robinson Meyer detailed several points where Wallace-Wells’ narrative diverges from accepted science. Scientists like Michael Mann argued on Facebook that the article leaned too heavily on doomsday scenarios, barraging readers with scenes that Wallace-Wells himself states are unlikely to come to pass. “The evidence that climate change is a serious challenge that we must tackle now is very clear,” Mann wrote in a Washington Post response to the story. “There is no need to overstate it, particularly when it feeds a paralyzing narrative of doom and hopelessness.”

The debate about the article has also orbited around the question of whether fear is an effective motivating factor in getting people to try to change things, which—however you feel about the piece—clearly needs to happen. Environmental scientist Jon Foley said no, and called Wallace-Wells’ storytelling “deeply irresponsible.” David Roberts at Vox counters that fear shouldn’t be avoided: “It may be that there are social dynamics that require some fear and paralysis before a collective breakthrough. At the very least, it seems excessive to draw a pat ‘fear never works’ conclusion.”

Less discussed in the aftershock of New York Magazine story has been exactly what kind of response fear provokes, whether in individual people or the institutions they belong to. 

Like almost everything else, our reactions to fear—climate-based or otherwise—have been conditioned by 40-plus years of neoliberalism. Shortly after September 11, 2001, George W. Bush advised a reeling U.S. public to “get down to Disney World.” As the recession loomed, he told us to keep shopping. That proposed solutions to the climate crisis have taken a similar tone isn’t surprising. For years, mainstream climate activism centered around changing lightbulbs and riding more bikes. Shop green, in other words, and the earth will follow.

That’s started to shift, thanks to movements like Occupy Wall Street and hard-fought battles by indigenous activists, joined by a younger and more militant generation of environmentalists. Pushes to stop the Keystone XL and Dakota Access pipelines, and to divest from the banks that finance them and the companies that build them, have injected environmentalism with an anti-corporate spirit, predicated on collective action.

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