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Rutas basura cero: una iniciativa regional para visibilizar experiencias de reúso y gestión sostenible de residuos
Con el objetivo de fortalecer y dar visibilidad a experiencias locales que promueven la prevención y gestión responsable de residuos, la iniciativa Rutas basura cero seleccionó una serie de recorridos presenciales ejecutados por organizaciones locales en distintos países de América Latina.
La propuesta surge en un contexto de creciente preocupación por la crisis de los residuos y los impactos ambientales, sociales y económicos asociados al actual modelo de producción y consumo. Frente a este escenario, las estrategias de basura cero han demostrado ser una alternativa efectiva para reducir la generación de residuos mediante prácticas de reducción, reúso, reciclaje y compostaje, al tiempo que promueven la justicia ambiental y el fortalecimiento de las economías locales.
En particular, los sistemas de reúso y rellenado están cobrando cada vez más relevancia como soluciones replicables y escalables para avanzar hacia comunidades más saludables y sostenibles. Sin embargo, muchas de estas experiencias continúan siendo poco conocidas fuera de sus zonas, lo que limita su potencial de incidencia y réplica.
Para revertir esta situación, el proyecto Rutas basura cero impulsa recorridos presenciales coordinados por organizaciones locales, que permiten a tomadores de decisiones, representantes de gobiernos, académicos, líderes sociales y otros actores clave conocer de primera mano iniciativas exitosas en funcionamiento.
Las rutas incluyen visitas a proyectos con al menos un año de trayectoria y resultados comprobables, vinculados a prácticas como el rellenado de envases, el lavado y reutilización de utensilios, el compostaje descentralizado y el cooperativismo. Además, cada experiencia es documentada mediante registros audiovisuales que pasan a integrar una base regional de casos de éxito.
La iniciativa busca generar espacios de intercambio entre experiencias consolidadas y actores estratégicos, así como producir materiales que contribuyan a la difusión y sistematización de aprendizajes sobre modelos basura cero en la región.
A continuación, compartimos las organizaciones e iniciativas seleccionadas que forman parte de esta primera edición de Rutas basura cero:
Quito, Ecuador: https://youtu.be/zAfFljwO-uU
Entrejardines nos lleva a la compostera y huerta comunitaria del barrio La Floresta en Quito, luego pasamos por Pure!, una empresa de turismo que comparte cómo ha adoptado prácticas de reúso y segregación en origen dentro de su oficina, y terminamos en el restaurante Pim’s donde conocemos cómo gestionan sus residuos sólidos y orgánicos.
Zona de los Santos, Costa Rica: https://youtu.be/VTS_io9FWok
La Asociación Defensores Monumento Zona de los Santos, nos muestra cómo están trabajando para preservar una zona de alta biodiversidad a través del manejo de residuos de subproductos de procesos de cultivo de café como el que hacen en Coope Tarrazu y Coopedota. Luego terminamos con una parada en el Centro de acopio Preserve Planet (CAPP) para saber más sobre segregación de residuos y recuperación de tapas de refrescos.
Magallanes, Chile: https://youtu.be/fOl7LHwXlEg
Fundación Lenga nos traslada a la zona más austral del Chile donde iniciamos el recorrido en Compost Coiron y su proyecto de gestión de residuos orgánicos, donde además nos cuentan cómo el turismo influye en el colapso del vertedero municipal de Puerto Natales. En Punta Arenas, conocemos el laboratorio textil Puro Viento, una iniciativa de reuso que utiliza residuos textiles y gigantografías publicitarias para hacer artículos como mochilas, estuches, entre otros. Finalmente, llegamos a Puerto Williams para saber más sobre la iniciativa municipal de gestión de residuos.
Break Free From Plastic Members React to Toxic Methyl Methacrylate Leak in Garden Grove, California
Garden Grove, California – On May 23rd California proclaimed a state of emergency after some 50,000 residents were ordered to evacuate due to a chemical tank leak at the GKN Aerospace facility. That tank held 7,000 gallons of methyl methacrylate or MMA, a toxic and highly flammable chemical used to make plastic, adhesives and resins. Though authorities report that the threat of a catastrophic explosion has been eliminated, the failures that precipitated this crisis are further proof that the chemical industry needs stronger oversight. Yet the U.S. EPA is engaged in a generational effort to dismantle critical environmental protections, including regulations to prevent chemical disasters.
Break Free From Plastic members respond to the toxic chemical leak
Tianna Shaw Wakeman, Environmental Justice Program Director, Black Women for Wellness, Said:
“This past week in Southern California, communities in East L.A. faced a 2,400 gallon oil spill from a ruptured pipeline while evacuated Garden Grove residents spent the weekend fearing a deadly explosion. These events are connected. Like most chemicals used to make plastic, the MMA leaked in Garden Grove is derived from oil and gas.
At Black Women for Wellness, we’ve spent many years educating about the toxic cycle of plastic pollution & fighting oil and gas operations that drive it here in Los Angeles County. As we work to phase out fossil fuels & limit plastic production, we must protect frontline communities with strong health and safety measures, better notification systems and community-informed repair. Oil transport and toxic chemical storage most often occur in communities of color, where industries continually place residents in harm's way but aren't being held accountable. Industries must pay for clean up and harms incurred.”
Julia Cohen, Co-Founder and Executive Director, Plastic Pollution Coalition, Said:
“While the imminent crisis of a chemical explosion appears to have been stemmed, make no mistake that the chemical disaster in Garden Grove, California, is still unfolding. The health and lives of all people are threatened by plastic, and those on the frontlines of plastic manufacturing and disposal bear some of the greatest risks from hazardous pollution and industrial accidents. Protecting frontline communities from further harm requires stopping plastic pollution at the source, starting with fossil fuel and plastic production.”
Environmental Justice Communities Against Plastics Coalition (EJCAP), Said:
“Plastic and petrochemical production harms communities through direct emissions, leaks and threats of catastrophic explosions where families live, work and go to school. Tens of thousands of residents should never have to evacuate their homes because of a preventable industrial threat. Plastics and petrochemicals, including MMA, are a public health emergency that must be prevented at the source. Garden Grove communities deserve better.”
Yvette Arellano, Executive Director, Fenceline Watch, Said:
“Evacuation orders might have been lifted for Garden Grove residents, but this is just the beginning of a long and necessary fight for their human right to a clean, healthy, and sustainable environment. The GKN plastic facility's toxic release into the surrounding community is a situation that our communities along the Houston Ship Channel are very familiar with. Community members are urged to document symptoms not only in themselves but also in small pets and children, as their bodies are smaller and more susceptible to lower levels of exposure.
Multigenerational effects are the real threat. We are learning everyday of the new health impacts plastics have on our bodies, and the true toxic harm won't be clear until much later on. From the petrochemical explosions we face in Houston, or the vinyl chloride train derailment in Ohio, we know EPA and other well-meaning officials may be underestimating the true cost this disaster has inflicted on Garden Grove.”
A clear example of the dangers of toxic chemicals and plastic production
Easily evaporated and denser than air, Methyl methacrylate (MMA) lingers at ground level as a flammable vapor that can induce respiratory stress, nausea, dizziness and skin irritation. Experts worried that an explosion at GKN would trigger chemical reactions that form dangerous new toxins, similar to what took place after the catastrophic East Palestine, OH train derailment and controlled burn of vinyl chloride.
Chemical disasters are not uncommon. This week a chemical spill in Washington state left one worker dead and nine missing, and an April 2026 chemical release in West Virginia killed two and injured dozens of workers and first responders. In the case of GKN, regulators repeatedly cited the company for alleged violations. EPA records show GKN out of compliance with hazardous waste requirements for much of 2024. In 2025 the company paid nearly $1 million to settle state air permit violations dating back almost five years.
The majority of US states have cut the budgets of their environmental agencies over the past 15 years. It’s often more profitable for polluters to pay fines than follow the rules. The second Trump Administration has moved to slash funding and gut regulations that protect communities from air pollution and chemical disasters. Since 2025, EPA enforcement has collapsed.
“Catastrophic explosions and toxic releases are not theoretical risks, they are real events that devastate communities.” – Marc Bloom, former EPA staffer
A major chemical incident happens every two days on average in the US, where over half of all residents live in a worst-case-scenario disaster zone for the nation’s highest-risk industrial facilities. Like plastic pollution, chemical safety is an ‘everybody’ issue, and there are policy solutions: Federal officials must fully enforce the Emergency Planning and Community Right-to-Know Act, including local planning obligations. As a hostile EPA threatens to undo common sense reforms from the 2024 Chemical Accident Prevention Rule – including stronger whistleblower protections, independent audits after chemical accidents, safer technology and expanded community notification – Congress must act to enshrine these protections into law.
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Notes to the editor
Press Contacts:
- Graham Hamilton | graham@breakfreefromplastic.org
- Michael Esealuka | michael@breakfreefromplastic.org
About BFFP — #BreakFreeFromPlastic is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 3,700 organizations and 15,000 individual supporters worldwide have joined the movement to demand massive reductions in single-use plastics and push for lasting solutions to the plastic pollution crisis. BFFP member organizations and individuals share the values of environmental protection and social justice and work together through a holistic approach to bring about systemic change. This means tackling plastic pollution across the whole plastics value chain – from extraction to disposal – focusing on prevention rather than cure and providing effective solutions. www.breakfreefromplastic.org.
Samoan Community Leaders, Environmental Advocates Call on Coca-Cola’s Largest Bottler to Keep Plastic out of the Pacific and Bring Back Reusable Packaging
LONDON — Members of the Samoan and Pacific Islander community and environmental advocates protested outside Coca-Cola Europacific Partners’ (CCEP) annual general meeting Thursday, calling on the company to reduce single-use plastic and bring back reusable packaging systems. CCEP is Coca-Cola’s largest bottler by revenue. Headquartered in London, it produces, sells, and distributes the company’s products across 31 global markets, including Western Europe, Indonesia, the Philippines, Australia, New Zealand, and the Pacific Islands.
At the cultural protest, members from the London School of Hula and ‘Ori performed traditional Samoan song and dance, including "Lo ta nu’u," and presented a performance titled "O le vasa, we are the ocean," highlighting the connection between Pacific Island communities and the ocean.
Advocates delivered a symbolic "message in a bottle," which included a letter signed by Sosaiete Faasao o Samoa / Samoa Conservation Society, Samoa Recycling and Waste Management Association (SRWMA), Pacific Islands Climate Action Network (PICAN), the London School of Hula and ‘Ori, Break Free From Plastic (BFFP), and Oceana, placed inside a single-use plastic Coca-Cola bottle from Samoa. The letter, addressed to CCEP’s CEO Damian Gammell, highlights the company’s increased use of single-use plastic bottles, its effects on the oceans and Samoan communities, and how the company can help solve this problem.
In 2021, in Samoa, Coca-Cola stopped bottling its products in reusable glass bottles. Now CCEP imports large quantities of single-use plastic bottles from Fiji and New Zealand. The shift to imported plastic bottles has contributed to rising waste, much of which is littered, burned, or landfilled due to limited recycling capacity. Reportedly, imports of plastic bottles more than doubled between 2020 and 2025, and Coca-Cola products account for about one-third of beverage bottle waste in the country.
"We encourage Coca-Cola to be on the right side of history by moving back to reusable bottles, like glass, in Samoa and becoming a leader in the transition away from plastics. As one of the most recognizable global brands, we believe that Coca-Cola can be a game changer in the fight against plastics, should they choose to prioritize planet over profits, " said James Atherton of the Sosaiete Faasao o Samoa (Samoa Conservation Society).
“Given the limited capacity for plastic recycling in Samoa, most of the waste ends up being littered, illegally dumped, incinerated, or landfilled. For those of us in Samoa, we witness the consequences of your business decisions every day. On our land, across our beaches, and in our waters,” the groups wrote in the letter.
"Plastic pollution and the climate crisis share the same fossil fuel origin, and Pacific Island communities bear a disproportionate share of both. The science is sobering: microplastics have been documented in 97% of fish species sampled across our ocean region — nearly 50% above the global average — yet CCEP's PET use in the Asia-Pacific outpaces its own global share. Reinstating refillable systems in Samoa is not a favour to the Pacific; it is the evidence-based, climate-consistent decision a company of CCEP's scale is well-positioned to make," said Rufino Varea, Director, Pacific Islands Climate Action Network (PICAN).
CCEP continues to sell single-use plastic in Samoa despite growing global concern over the plastic pollution crisis in the ocean and its likely impacts on human health. This trend is not unique to Samoa — according to an analysis by Oceana of CCEP’s reported data, between 2020 and 2025, the company’s global use of PET plastic packaging increased by over two-thirds from 198 to 335 thousand metric tons.
On the occasion of CCEP’s annual general meeting, the groups are calling on Coca-Cola and CCEP to transition back to reusable packaging, reduce single-use plastic, and invest in waste management solutions in affected communities.
“Performed in Sāmoa and London by members from across Pacific communities, this Sāmoan hymn and Sāsā reflects the pride we hold in our cultures and ways of life, our gratitude for the Earth and Oceans that sustain us, and the unity that binds us in protecting these things for generations to come,” said Krysten Resnick, Founder and Director of the London School of Hula and ‘Ori.
“Coca-Cola and CCEP have an opportunity in Samoa to right a wrong by bringing back reusable glass bottles and eliminating their plastic bottle waste. Reuse is the right choice for supporting healthy communities and protecting our oceans,” said Dr. Dana Miller, Senior Director of Strategic Initiatives for Oceana.
“Coca-Cola has been the world's worst plastic polluter six years running, accounting for at least 11% of all branded plastic waste found in the environment. And yet, rather than scaling up the reusable glass bottle systems that reduce single-use plastic, the company is phasing them out in places like Samoa. This company has the solution and all the know-how to make it work. Instead, it is actively choosing a path that generates more pollution - to the detriment of the communities and ecosystems left to deal with its waste. Coca-Cola must bring back reusable glass, urgently and at scale,” said Emma Priestland, Global Corporate Campaigns Coordinator for #BreakFreeFromPlastic
To read the full letter to CCEP, click here.
Photos are available here.
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Additional Background:
- The protest and letter come amid growing global scrutiny of Coca-Cola’s sustainability practices. A peer-reviewed study in the journal Science found that Coca-Cola was the number one polluter of branded plastic found in the environment.
- Despite its rapidly growing plastic footprint, the company abandoned its goal to increase reusable packaging in December 2024.
- In 2025, Oceana released a report that projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change its practices. This would be nearly a 40% increase over the company’s reported plastic use in 2018 and a 20% increase over the company’s most recently reported plastic use in 2023, which was already enough plastic to circle the Earth more than 100 times.
- The report also estimates that up to 1.3 billion pounds (602,000 metric tons) of the plastic packaging that Coca-Cola uses annually by 2030 would enter the world’s waterways and oceans if the company continues on its current course. This amount of plastic could fill the stomachs of over 18 million blue whales.
- The Oceana report also found that Coca-Cola could reduce its annual plastic use below current levels if it were to reach 26.4% reusable packaging by 2030.
- In December 2021, the Samoa Conservation Society delivered a petition to Coca-Cola South Pacific asking the company to resume glass bottling in the country.
About the Sosaiete Faasao o Samoa:
Sosaiete Faasao O Samoa / The Samoa Conservation Society is a Samoan non-governmental organisation dedicated to promoting the conservation of Samoa’s natural heritage and helping the public reduce their environmental impacts and develop greener lifestyles. We work collaboratively with communities, the Government and NGO partners to raise awareness on the state of, and threats to, Samoa’s environment and biodiversity. We also teach the public and youth groups about our natural heritage and the practical actions we can take to promote species and ecosystem conservation and to reduce our environmental footprint.
About PICAN:
The Pacific Islands Climate Action Network (PICAN) is a regional alliance of civil society organisations working on climate change in the Pacific region. Since 2013, it has brought together civil society actors across the Pacific Island countries, advocating for climate justice and environmental integrity. PICAN aims to unite civil society under a common voice to increase the influence and impact of their advocacy demands on Pacific Island governments, leading non-Pacific governments to respond with more powerful and ambitious climate change policies and action at the national and regional level.
About LSHO:
The London School of Hula and 'Ori (LSHO) is a cultural arts organisation dedicated to preserving and advancing Pacific heritage through lineage-based cultural practice, education, performance, and community engagement. LSHO provides a vital space where Pacific diaspora communities in London/UK, as well as anyone interested in Pacific cultural arts, can gather, learn, and participate, helping to create a more visible presence where Pacific arts, knowledge, and communities are valued, connected, and sustained.
About Oceana:
Oceana is the largest international organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 350 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.
About BFFP:
#BreakFreeFromPlastic (BFFP) is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 3500 member organizations and 11,000 individual supporters in 186 countries have joined the movement to demand massive reductions in single-use plastics and push for lasting solutions to the plastic pollution crisis. BFFP member organizations and individuals share the values of environmental protection and social justice and work together through a holistic approach to bring about systemic change. This means tackling plastic pollution across the whole plastics value chain—from extraction to disposal—focusing on prevention rather than cure and providing effective solutions.
Does ING Bank Finance Plastic Pollution? We Posed the Question at Their Annual General Meeting
This April, in Amsterdam (the Netherlands), plastic was on the agenda at one of Europe’s biggest banks’ Annual General Meetings. Campaigners and members of the Break Free From Plastic movement took their concerns directly to the Board of ING Bank, calling out the stark discrepancies between its public sustainability commitments and its far less publicised financing decisions.
Despite the well-documented harms plastic causes to environmental and human health, plastics are missing from many banks’ environmental policies. Banks have faced little accountability for their contribution to the plastic crisis, despite playing a central role in funding the production and proliferation of plastics worldwide.
Photo credit: Milieudefensie/Edo Landwehr, 2026
No policy, no limitsFinancing is the oxygen that keeps plastic production alive and that is precisely why bank policies matter. When a bank establishes a plastics policy, it sets clear boundaries on what it will and will not fund, sending a powerful market signal that the most harmful parts of the plastic value chain carry real financial and reputational risk. Without such policies, there are no limitations, and capital flows freely to plastic producers, enabling the industry to expand unchecked. Beyond plastic production itself, banks also finance companies driving demand for single-use plastics and support downstream technological approaches that many campaigners and researchers argue risk delaying the transition to reduction, reuse and refill systems.
Policies also create accountability: once a bank makes a public commitment, it can be held to it by campaigners, shareholders, and regulators. Given that building and scaling plastic production is extremely capital-intensive, restricting access to that financing is one of the most direct levers available for reducing plastic production at its source.
Photo credit: Fair Resource Foundation, 2026
ING, like many banks, currently lacks a plastics financing policy with clear criteria for limiting or excluding financing for plastics production. ING publicly acknowledges that plastic waste and pollution are a “downside”. It also points out that plastic waste is set to triple by 2060, with half still landfilled and less than a fifth recycled. ING states that it finances clients across the plastic value chain, “from upstream production to midstream users of plastic and downstream collection, sorting and recycling.”
Taken together, this raises questions about how ING’s recognition of plastic pollution translates into its financing decisions, particularly in the absence of clear criteria to limit continued expansion of virgin plastic production.
Claiming our place at the tableAnnual General Meetings are spaces where executive leadership reports to a company's shareholders and provides an opportunity to expose the gaps between sustainability commitments and corporate behaviour. Through shareholder activism, civil society organisations have gradually gained access to AGMs using small amounts of shares to pressure corporate decision-making from the inside. It is a tactic long used by climate groups, and one that is proving just as powerful in the fight against plastic pollution.
Executives can ignore emails, campaigns and press releases, but they cannot ignore a formal question asked on the record in front of their major investors. By stepping into this space, we gained direct access to the bank’s leadership and had the opportunity to ask a question directly to the board and hold ING publicly accountable.
Building alliancesCampaigners and activists from across the climate movement attended this year’s ING AGM, bringing attention to the investments ING has in oil, gas and coal. (pictures of protest). Inside, shareholders from these groups and organisations confronted the bank on a range of policies, demonstrating that civil society is united to show up where decisions are actually made.
Photo credit: Fair Resource Foundation, 2026
Deflection and defensiveness: ING’s answer to our questionAt the AGM, ING was asked directly: how, while acknowledging plastic pollution as a material risk, does it justify continuing to finance companies expanding virgin plastic production, including INEOS' Project ONE, the ethane cracker currently being built in Antwerp? The bank was also pressed to provide a clear timeline for client requirements across the plastic value chain, including plastic footprint disclosure, time-bound reduction targets, and a prioritisation of reuse and refill models over downstream and technological fixes.
Their answer was deeply disappointing. ING deflected to the United Nations and the need for a Global Plastics Treaty, effectively arguing that it cannot act until international frameworks are in place.
A formal letter: demanding better answersAttending ING’s AGM was just the first step in asking the bank to take meaningful action to address its role in the plastic crisis. This week, the Break Free From Plastic movement, together with members Fair Resource Foundation, Plastic Soup Foundation, Women Engage for a Common Future, and Fair Finance Guide Germany have sent a follow-up letter to ING bank with a series of questions. These include questions about how ING assesses clients involved in plastic production or users of plastic packaging, its policies on financing chemical recycling given its well-documented ineffectiveness, its engagement with ESG rating agencies to improve plastic-related metrics, its plans to reduce financing for fossil polymer production, and its timeline for developing a strategy that supports the investment and scaling up of reuse and refill models.
ING’s response at their 2026 AGM reflects a pattern seen before: acknowledge the problem, defer the solution and continue business as usual. The formal letter sent this week is an opportunity for ING to move beyond deflection and demonstrate that its sustainability commitments amount to more than rhetoric. Financial institutions, as the enablers of the plastic and climate crises, have the power and responsibility to develop meaningful plastics policies that shift capital away from plastic production and toward real solutions. Until then, the scrutiny will continue.
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