pinkwashing

By Naomi Wilkins, Frack Free Manchester - People and Planet, November 10, 2014; image by Ianthe Sinferno

Disclaimer: The views expressed here are not the official position of the IWW (or even the IWW’s EUC) and do not necessarily represent the views of anyone but the author’s.

For the last few months, we have faced an onslaught of unpleasant, greenwashing advertising from fossil fuel companies. Shell and their “we’ll keep the lights on when she’s grown up” billboard, featuring a photo of a child reading in bed, complete with an oh-so-ironic polar bear toy on her bedside cabinet and a brief note about their investment in “mixed energy sources”. BP’s sickening, “we’re inspiring young people in our schools to think innovatively” nonsense campaign. And, of course, Southern Electric with their strange and downright confusing ghostly orangutang images. All of these seek draw our attention away from the horrors of fossil fuels to thoughts of sustainability, education and cute children.

But BP’s new campaign is taking these diversion techniques one step further with a pinkwash. A new poster advertises their LGBT specific careers event with large (and environmentally green) text that reads, “I discovered a business that takes pride in all its employees”. This sickening advert is, once again, attempting to paint BP as a friendly, responsible company who do nice things like being “committed to diversity”. But this thin facade quickly crumbles to reveal a company dripping in environmental disaster.

BP’s reckless conduct led to the Deepwater Horizon oil spill, named by Obama as “the worst environmental disaster America has ever faced”. It has caused untold destruction to the ecosystem of the Gulf of Mexico, as well as harm to human health. And this is merely the tip of the iceberg when it comes to the havoc BP are wreaking on this planet and its inhabitants.