By Jacob Morrison - Industrial Worker, October 2019.
A speech by the secretary of the Huntsville, AL branch on the nature of individual vs. class-based climate action.
My desire tonight is to connect action on climate change to a working class politics, to directly connect the material interests of the working class to action on this looming issue.
As an exposition, I want to point out some of the way that environmentalist campaigns are framed, and the history of this framing.
I am sure we have all seen the famous picture of the crying Native American in the Keep America Beautiful PSAs. And I’m sure that mostly the feelings that we have regarding that PSA are positive. Don’t literally throw full bags of uneaten McDonald’s food at the feet of a Native American as you drive by — pretty uncontroversial stuff.
But did you know who funded these PSAs? The American Can Company, the Owens-Illinois Glass Co., Coca-Cola, and the Dixie Cup Company.
And here is another question – do you know why they funded this PSA campaign? I am sure that many of us would like to believe, in the classic American sense, that the corporations were simply operating benevolently in the best interest of the country, because they care about the environment and they care about us.
Well, my dear, sweet, naive fellow workers, I regret that I am the one who must inform you of this, but you would be wrong.
You see, originally the conversation around litter and disposable single use products was around production and not consumption. Meaning that there was a strong movement to nip this problem in the bud, rather than stem the tide after the dam broke. In the 1950s, single-use items were fairly new and not nearly as integral to our lives as we see them today. So many people said we should just ban them. Vermont did just that and, following the leadership of Vermont, state legislatures the country round had anti-single-use production bills lined up.
The corporations smelled a threat to their profits. With this ad, and many like it, they were able to change the entire focus of the debate from the producer, the multi-million dollar, international oligopolies with immense political power, to the average, atomized, individual consumer.
So now we have myriad anti-litter laws, but no laws targeting companies, laws like the refillable bottle law in Finland with decreased their garbage output by almost 400,000 tons. We’ve got these anti-litter laws, but no laws remaining like the deposit law that Oregon passed in 1972 targeting corporations that decreased the number of beverage containers used in the state by 385 million.
The rightful ire of the public was successfully shifted on this issue from the source of power to largely powerless individuals. This phenomenon, turning workers on each other other, convincing them to look to their left or their right but never up, follows a pattern. This happens all the time on any number of issues, whether it be immigration, union versus non union workers, the worker versus the homeless person, and even regarding the subject at hand today, climate change. Capital interests invest huge sums of money to shift the blame from them, from the source of the issue, down to us, so that we are too busy fighting to address the issue, and all the while the capital interests rake in the profits and the working class suffers.
With this frame in place, let’s turn to the topic at hand today — climate change.
The conversation on this topic has been, until very recently, almost exclusively looking at the atomized, individual consumer as the problem. We’ve got websites that will tell us our carbon footprint, but what we don’t have is websites that will tell you how corporations and the monied elite set the structure up such that you must pay them, thus creating the carbon footprint that you do in order to move through the world. We’ve got articles telling us that if we set our thermostats down or up two degrees we would decrease our carbon footprint by so much but next to no effort is spent on why our utility company is still using fossil fuels when we’ve got so many other options.
The through line of much of the environmental talk, the climate change mitigation talk, is that as individual, atomized consumers, we must simply consume less. This talk, as Matt Huber points out in a paper called Ecological Politics for the Working Class, is a recommendation that is hardly likely to appeal to a working class whose wages and living standards have stagnated for almost two generations.