By Darryl Cherney - Industrial Worker, March 1989.
"Activists have always touted that sustained yield equals sustained jobs. Therefore, by keeping the mills open forever, we would logically have to ensure forests forever to keep them going."
IWW and EF! member Darryl Cherney and other Northwest Wobs and radical ecodefenders have joined forces to take on the anti-labor, anti-environmentalist Louisiana Pacific lumber corporation and to prevent the corporation's planned closure of a Potter Valley mill in April. Cherney has made an important 12-point proposal to Gladys Simmons, a Public Affairs Officer of the Louisiana Pacific Corporation Cherney, who is a prominent environmental activist and songwriter, says that he is tired of the mainstream press trashing environmentalists as being anti-labor and of mill owners who blame environmentalists for mill layoffs and shut downs. He points to one industry spokesman at a gathering of the Eureka Chamber of Commerce in mid-December who was quoted as saying that environmentalists are making life difficult for the timber companies as they spend time and money fighting lawsuits instead of spending time and money in the forest cutting down trees.
With the second highest nationwide timber cut being reported (12.6 billion board feet) and Mendocino County reporting nearly triple the timber revenues from last year's cut on National Forest land, Cherney finds it "repulsive that industry is blaming environmentalists for shortages that over logging is creating." Cherney comments: "While MAXXAM/Pacific Lumber bemoans four lawsuits filed against them as anti-labor, they have in fact increased their workforce by 33% and nearly tripled their cut over 1985 levels. Another case is L-P's closing of the Potter Valley mill which doubled its shift only five years ago."
Cherney asks: "When will northcoast citizens learn that artificially increased production leads to massive busts shortly thereafter? With production and profits at an all time high, industry's criticism of environmentalists can only mean one thing: the bust is well on its way."
Cherney likens the industry's complaints about environmentalists to "a baby crying about a booboo on its little finger. L-P has million dollar publicity budgets, dozens of attorneys on retainer, high paid lobbyists in Sacramento and Washington, Representative Bosco and Assemblyman Hauser in their pockets, a stranglehold on the workforce, and ownership of millions of acres of timberland. Should a lawsuit tie up 1/10th of one percent of their timber base, you can hear them howl for miles."
"I'm asking environmentalists to fight to keep L-P's Potter Valley mill open." said Cherney. His proposal which has already challenged the industry's traditional public relations defense, has also challenged environmental circles, and has been greeted with enthusiasm from members of the Sierra Club, the Northcoast Greens, the Mendocino Environmental Center, the Wilderness Coalition, Save the North fork and the International Woodworkers of America.
Cherney also believes that workers are coming to see the importance of environmental concerns. At a recent Earth First! demonstration, MAXXAM/PL actually imported counter demonstrators from other companies because their own employees, who are currently attempting to buy back the company, would not defend the policies of corporate raider Charles Hurwitz.
Cherney mailed his pitch to L-P spokesperson. Glennys Simmons and has some words of concern about her job: "Glennys will be one of the first to go when L-P closes their Ukiah mill. They already have a PR person, Shep Tucker, in Humboldt County. Besides, PR is one of L-P's lowest priorities. Look how they announced layoffs just before Christmas, after many people had begun their shopping," said Cherney. "L-P's treatment of their employees is reflective of their forest management. They can't tell us whether they can keep their people employed four months from now, and they expect us to trust them with long range forest management."