green unionism

By Steve Ongerth - From the book, Redwood Uprising: Book 1

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Now Earth Day 1990 was Dennis Hayes’ vision,
But instead of bringing us together it only caused division,
He said turn down your thermostat and recycle toilet paper,
And as long as they contribute don’t confront the corporate rapers.

—lyrics excerpted from Earth Night Action, by Darryl Cherney and Mike Roselle, 1990.

Amidst all of that was going on behind the Redwood Curtain, and the timber wars which were now raging nationally, the 20^th anniversary of Earth Day was fast approaching, and even that was full of controversy. The hullabaloo wasn’t over the hype building over the twentieth Earth Day, (the original having been conceived not just by Dennis Hayes, but also the United Auto Workers), but rather the growing corporate and state influence over the planning of the events commemorating it. Instead of rallies, demonstrations, speeches, and teach-ins addressing the increasing threats to the environment, in particular by the increasingly destructive evolution of capitalism, the day was shaping up to be a collection of “innocuous ‘feel-good’ festivals” designed by the corporations to “put a shine on the tarnished images of this planet’s despoilers.” The very “earth-raping” corporations whose records were most deserving of criticism had their hands on the purse strings. Worse still, control over organizing the events had been placed in the hands of the local city and county governments. In municipalities and counties where resource extraction or land speculation funded the campaigns of local politicians, there would be every incentive to soften criticism of such activities. As Earth First!er Jeffrey St. Clair put it, “If your issue is growth, how cleanly can you articulate that when the very people you’re fighting are sitting on the planning committee?” The foxes were once again seizing control of the henhouse. In city after city, corporate influence was “green-washing” the event, and some of the worst offenders were the timber corporations clearcutting on California’s North Coast.[1]

By Steve Ongerth - From the book, Redwood Uprising: Book 1

Download a free PDF version of this chapter.

Now when the timber barons heard the news they geared up for the fight,
And we laughed away the death threats and we cried to sleep each night,
And the media walked right into our homes,
As if they really were one of our own.
Now Goodman, Schwerner, and Chaney left this little racist town,
Drove down that Mississippi highway to the place they would bed down,
But in the mirror they could see the Sheriff’s light,
No, they never did make it home that night.

—lyrics excerpted from Ghosts of Mississippi, by Darryl Cherney, 2004[1]

Now Judi Bari is an Earth First! organizer,
The California Redwoods are her home,
She called for Redwood Summer,
Where the owl and the black bear roam;
Charlie Hurwitz he runs Maxxam out of Houston,
Harry Merlo runs L-P from Portland town,
They’re the men they call ‘King Timber’,
They know how to cut you down;
And Shep Tucker spewed their hatred,
As Candy Boak laid out their scam,
John Campbell called for violence,
It was no secret what they planned…

—lyrics excerpted from Who Bombed Judi Bari?, by Darryl Cherney, 1990[2]

Judi Bari didn’t have time to be frightened. Even though the organizers of the coming season of protests shortened the name “Mississippi Summer of the California Redwoods” simply to “Redwood Summer,” the situation—she thought—was starting to more and more resemble the violent and threatening conditions of the original Mississippi Freedom Summer anyway.

While the Public Interest and Environmental Law Conference was in progress in Oregon, the representatives of Corporate Timber on California’s North Coast were in the process of polishing their image. Louisiana Pacific, Pacific Lumber, and Simpson through the auspices of yet another front group known as the “North Coast Forest Industry” (NCFI)—which had existed quietly for twelve years—created a series of advertisements promoting themselves as “good neighbors”, “economically beneficial to the local economies” of Humboldt and Mendocino Counties, and “careful stewards” of the region’s forests. The campaign included radio spots and full page ads in the region’s local and corporate newspapers. The NCFI didn’t merely limit itself to representatives from the three corporations and the local gyppo firms, however. It opened up its membership to other local businesses, ostensibly because they depended upon the timber economy for their own viability, but more likely because the NCFI also functioned like the “good citizens’ leagues” of old ensuring loyalty to the dominant power. One such business owner speaking approvingly of the effort declared, “The only way that the timber industry makes the newspaper is if somebody is sitting in one of their trees or chained to the back of one of their logging trucks.”[3]

The NCFI campaign was ironic, given the fact that the north coast timber corporations had been producing such ads already for years, particularly in the Eureka Times-Standard, Santa Rosa Press Democrat, Ukiah Daily Journal, and (naturally) the Humboldt Beacon and Fortuna Advance. In fact, the bias was so blatant, that even a few readers of the last publication had already been incensed enough to accuse the editor of “shameless corporate bootlicking”.[4] The effort nevertheless brought many local employers into the fold, and following the ads, the NCFI’s membership increased by 30 to 40 members from its original membership of barely one dozen.[5]

Two days after the NCFI announced its campaign, the Santa Rosa Press Democrat’s, Ukiah bureau chief and head timber reporter, Mike Geniella, wrote a fairly extensive and article about the Mississippi Summer of the California Redwoods, or “Redwood Summer” as it was now being called. One week previously, Bari, Cherney, and other North Coast Earth First!ers had made their presentation to the Student Environmental Action Coalition (SEAC) who had held a conference in Sacramento. The SEAC organizers had been so inspired that they agreed to include the Redwood Summer organizing call out in their newsletter. “They (sent it) to thousands of colleges in the United States”, commented Betty Ball.[6] Over the course of the next two weeks, the story made national press wires, and thousands of people suddenly began showing interest in what was happening behind the so-called “Redwood Curtain”.[7] The Timber Association of California, a supporter of the NCFI was not pleased. Speaking on their behalf, Kevin Eckery declared, “(it) trivializes the real sacrifices made in Mississippi as part of the Civil Rights movement. The situation (here) doesn’t hardly seem to be the same.”[8] He would soon be proven very wrong, and in a sense, he was wrong from the get-go. Candy Boak continued to call Judi Bari and let her adversary know that she was still being watched, which was an ominous—even threatening—gesture. This would only be the start of things to come.[9]